Website Description / Background
The Stealth website is a full featured ecommerce site with an abundant amount of products and content developed. Stealth specializes in high performance industrial grade displays, computer systems & peripherals. Stealth’s products are in demand by the Military/Defense, Scientific, Telecommunications, Industrial, Commercial, Marine, Mobile and Control markets around the globe.
The Stealth website has undergone many iterations over the years, originally first launched in the late 1990s it was one of the first companies in the ruggedized computing industry to go online and later one of the first to offer ecommerce.
Summary of My Work
I built and developed the website from the ground up and incorporated many customizations for the company's and customers unique needs. Fully developed all content on the website from product and category descriptions, company verbiage, marketing material such as newsletters and press releases, photography and more. As Marketing Manager of Sparton I manage a small team of web/marketing individuals which we continued to add new capabilities (such as Live Chat, Product Filtering, Abandoned Carts, etc.), improve our content for SEO and tie in all of our marketing platforms.
The Stealth website features Ecommece/Quoting functionality and enhanced Lead Generation. Products can be searched by category or filtered by key specifications. The custom online configurator allows users to fully customize their computers or displays to their exact specification or order it instantly if ready. Product model pages all feature rich content with written SEO-friendly descriptions, full detailed technical specifications, downloads & drawings and high quality product photography.
The new Stealth website gave us automation and efficiencies, replacing two old antiquated websites that were tedious to update/manage. The new website helped reverse downward trends in web traffic and helped bring in new customers and audience by new and growing organic traffic. Ecommerce has increased dramatically since launch increasing year over year, additional online quotes and leads have also increased giving the sales team more opportunities than ever before.