Website Description / Background
The Aydin Displays website is a full featured website with an abundant amount of products and content developed. Aydin Displays has designed and built ruggedized displays to meet the most critical military spec environments in airborne, shipboard, and ground mobile markets.
Summary of My Work
When I first became involved with Aydin Displays, their website and marketing content was in a very dated and neglected state. It was necessary to start from scratch and rebuild everything which included all marketing, branding, product and website content. It was mammoth undertaking but as Marketing Manager of Sparton and with my small team of web/marketing individuals we developed a new marketing, branding and web strategy for Aydin and incorporated many of the company's and customers unique needs.
The Aydin Displays website features Quoting functionality and enhanced Lead Generation. Products can be searched by category or filtered by key specifications. Product model pages all feature rich content with written SEO-friendly descriptions, full detailed technical specifications and high quality product photography.
The new Aydin website gave us automation and efficiencies, replacing an old antiquated website that was tedious to update/manage. The new website helped reverse downward trends in web traffic and helped bring in new customers and audience by new and growing organic traffic. Quoting/Lead Generation has increased dramatically since launch increasing year over year, giving the sales team more opportunities than ever before.